Vision and Mission Guidelines

Included below are some guidelines culled from business literature. To assist you in defining your ministry vision and mission.

Definition of a Vision: A Vision is defined as 'An Image of the future we seek to create'. It is a short paragraph providing a broad, aspirational image of the future.

Values Statement

Values are beliefs, which your organization's members hold in common and endeavor to put into practice. The values guide your organization's members in performing their activities. Specifically, you should ask, "What are the basic beliefs that we share as an organization?"

Marvin Weisbord writes in Productive Workplaces that values come alive only when people are involved in doing important tasks. Ideally, an individual's personal values will align with the spoken and unspoken values of the organization. By developing a written statement of the values of the organization, group members have a chance to contribute to the articulation of these values, as well as to evaluate how well their personal values and motivation match those of the organization.

Examples of values might include: a commitment to excellent services, innovation, diversity, creativity, honesty, integrity, and so on. Values may include beliefs such as: "Eating vegetables is more economically efficient and ecologically responsible than eating beef."

  • Who we are
  • What we are doing
  • Why we are doing it
  • Target market
  • Geographic domain
  • How we expect to be profitable 
  • Purpose statement: Why do we exist (to provide)
  • Business statement: What we do to reach our purpose (by or through)
  • Value statement: what are the basic beliefs we share in common
  • Other elements may include
    • oWhat is the problem or need we are trying to meet?
    • oWhat makes the organization unique?
    • oWho are the beneficiaries of our work?

Vision: purpose = values

Three elements of a mission statement

  • Purpose and values of the organization
  • What business is the organization in
  • What are the responsibilities of the organization towards it “clients”
  • What are the main objectives supporting the church in accomplishing its mission

1) The Purpose Statement

The purpose statement clearly states what your organization seeks to accomplish: Why does your organization exist? What is the ultimate result of your work? Purpose statements usually include two phrases:

  •     An infinitive that indicates a change in status, such as to increase, to decrease, to prevent, to eliminate.
  •     An identification of the problem or condition to be changed.

An example of a purpose statement is "to eliminate homelessness." In defining purpose, it is essential to focus on outcomes and results rather than methods: How is the world going to be different? What is going to change? Thus, the purpose of a health counseling service would never be simply "to provide counseling services," for that is describing a method rather than a result. Rather, the purpose might be "to improve the quality of life" for its clients.

2) The Business Statement

This statement outlines the "business(es)" (i.e., activities or programs) your organization chooses in order to pursue its purpose. Specifically, you must answer, "What activity are we going to do to accomplish our purpose?" For example, there are many ways to work on the problem of homelessness:

  •     to construct housing for homeless individuals
  •     to educate the public and advocate for public policy changes
  •     to provide job training to homeless individuals.

Each of these are different businesses, but they may be different means of achieving the same purpose. Business statements often include the verb "to provide" or link a purpose statement with the words "by" or "through." For example: "To eliminate homelessness by providing job training to homeless individuals." A cautionary note: If the word "and" is in your purpose or business statement, ask yourselves, "Are we really committed to both ideas connected by the word" and, "or have we simply not been able to accept that one idea is more important?"

Mission: purpose = bottom line

Vision, Mission and Strategy

Capture where God is going and how He plans to get there. Start with some guidelines for developing vision and mission statements. (Underconstruction)

Men's Ministry Vision and Mission Worksheet.

Summary Vision and Mission Worksheet. Use these forms to pull it all together after developing and integrating your direction and purpose.

Integrating Church and Men's Ministry . Have you thought about how your ministry to men will integrate with your church's overall mission? Here is a suggested approach for insuring that your ministry complements your church's vision and mission.


 Roadmap for an Effective Men's Ministry A nine step framework for developing your ministry to men.

With Men - Be Intentional. Most men's ministries fail, not for lack of heart but for lack of intentionality. Historically, men's ministries in modern churches have not seen long and sustained lives. This is because they have operated in one of two ways. They occasionally hold an event generating lots of excitement and enthusiasm which fades quickly, or they start and stop over and over again. Either way ...  Read more...

 Strategy for achieving Combat Readiness  (pdf) - Because we are engaged in spiritual warfare, consider adapting the military's method of rating the combat readiness of its units. This rating system considers the effectiveness of training, the availability of proper equipment for the unit's mission, awareness of the enemy's capabilities, demonstrated ability to apply the strategy and tactics for defeating the enemy, and the health and morale of the personnel.

Battle Plan. Jesus replied, "Let us go somewhere else-to the nearby villages-so I can preach there also. That is why I have come." So he traveled throughout Galilee, preaching in their synagogues and driving out demons. Mark 1 :38-39. Though successful ministries may differ in style, format, age, size, etc., three common components are always present: vision, determination, and a sustainable strategy. The same is true for all of us as we prepare for spiritual battle. Our styles and strengths may differ, as will the nature of the battles, but our battle plans need to be built upon those three legs. Read more...

Balance of Purpose. a worksheet to help plan with pirpose in mind.

 With Men - Be Intentional


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